Do you remember when Apple and Microsoft had a substantial public rivalry? Apple was the underdog, known for its innovative designs and user-friendly interfaces, while Microsoft was the goliath, better known for widespread adoption and the associated practicality.
This video from WWDC 2006 of Steve Jobs and Bertrand Serlet roasting Windows similarities to Mac OS will certainly refresh your memory of just how sharp that old corporate rivalry was. And in case you were wondering, this is pre-iPhone, back when Apple was still quite an underdog, and their primary product lines were the iPod and the Mac.
Can you imagine a WWDC keynote being anything like that today? There just isn’t the motivation, as there’s seemingly no longer a rivalry between the two companies. In the battle of PC vs Mac, it was the iPhone that won – Microsoft doesn’t even make a Windows phone anymore (regrettably too, the smartphone duopoly could use some competition).
Fun find over at daringfireball, who points out that Bertrand Serlet is now an employee of Microsoft, which still feels like quite a talent loss for Apple.