It seems graphics card customers are voting with their feet in regard to the newly launched Nvidia GeForce RTX 4060 Ti 8 GB board. It is obvious that many gamers and DIY PC builders are not best-pleased with Team Green’s apparent market-milking strategy, by putting an 8 GB board out for sale now for an MSRP of US$399 while a beefier 16 GB model is waiting in the wings for July that should be available for around US$499. It has already been reported that retail outlets were expecting the worst for the RTX 4060 Ti and these expectations appear to have been realized.
According to news and social media posts out of Japan, the reception for the Nvidia GeForce RTX 4060 Ti 8 GB desktop graphics card has been pretty frosty. Despite plenty of advertising for the various AiB variants of the board, it seems only a single soul was interested in making a very early purchase of the RTX 4060 Ti at the “Dospara Akihabara main store”, with Akihabara being a major shopping district for electronics in Tokyo. As pointed out by VideoCardz, buyers in Japan would have to fork out the equivalent of around US$500 for an RTX 4060 Ti 8 GB, despite the card struggling to show real value for money in terms of performance.
Even more tellingly for the current common perception of the 8 GB RTX 4060 Ti being frankly a bit of a rip-off, is a further report claiming a large German retailer had already reduced the price of one of the board variants. In this case, a Palit SKU had been priced at €419 (~US$449) when it was expected to be sold for €439 (~US$471). At the time of writing, Mindfactory now has the 8 GB Palit GeForce RTX 4060 Ti Dual Active graphics card listed at €435 (~US$467). Although 8 GB of RAM is still deemed just about enough for gaming in 2023, there are many that have been bemused by Nvidia’s pricing policy for this apparently unloved card, which seems destined for a future residing in bargain bins.
My interest in technology began after I was presented with an Atari 800XL home computer in the mid-1980s. I especially enjoy writing about technological advances, compelling rumors, and intriguing tech-related leaks. I have a degree in International Relations and Strategic Studies and count my family, reading, writing, and travel as the main passions of my life. I have been with Notebookcheck since 2012.