According to the latest report, which has been published by Counterpoint, the overall sales of the smartphone have seen a decline of 4 percent since 2018.
In the last quarter of 2018, shipment of smartphones has seen a decline of 7 percent, making it the fifth consecutive quarter when there was a smartphone decline. In the sales numbers, Samsung was holding about 19 percent of the shares and it was followed by Huawei and Apple holding about 14 percent shares in the global market. Xiaomi which is the global leader at present in mobile phones saw an increase of 8 percent market shares.
All the flagship phones from Samsung and Apple were not able to compete with the other Chinese smartphone brands because they were able to manufacture much affordable smartphones. Huawei and One Plus were able to sell a lot of smartphones in the past year in the global market.
According to the Director of Counterpoint Research Tarun Pathak:
“This is the first time that the global smartphone market has witnessed decline for a whole year. The decline in smartphone shipment can be attributed to lengthening replacement cycles in developed markets like the United States of America, China, and Western Europe. Smartphone OEMs in 2019 are looking to launch devices with innovative designs and specifications such as 5G, foldable display, punch hole cameras, full screen in display fingerprint scanners to lure consumers to upgrade. With Chinese OEMs Huawei, Oppo, Vivo, Xiaomi improving their quality and taking the lead at launching these new features, it has become tough for both global brands and local brands alike to sustain market share.”
Research Analyst Shobhit Srivastava said:
“The collective smartphone shipment growth of emerging markets such as India, Indonesia, Vietnam, Russia, and others was not enough to offset the decline in China which is responsible for almost one-third of global smartphone shipment in 2018.” Xiaomi has seen a set back previously but it was able to reach the fourth position after they had a two-year setback.